Marketing and advertising startup Atlas Protocol (ATP) incubated by Nebulas Labs and xGoogler Blockchain Alliance (xGBA), has reportedly closed a multi-million dollars funding round led by major Chinese investors.
Blockchain in Marketing
ATP has managed to secure a multi-million dollars seed round of investments. The funding was led by SoftBank China Venture Capital (SBCVC), Baidu Ventures (BV), Danhua Capital, and Fenbushi Digital.
The project is intended to improve interactive advertising as well as marketing in the blockchain industry. It is incubated by xGoogler Blockchain Alliance (xGBX), and Nebulas Labs. According to the official release, the infrastructure that the project intends to introduce will shape up a new paradigm of interactive marketing, offering original media models in the blockchain market.
According to the co-founder of ATP – Duran Liu, the project is intended to provide new marketing channels:
Blockchain is a value network, Nebulas Rank provides a way to measure the value of multidimensional data in the blockchain. […] The core algorithm of Atlas Protocol is based on the expanded Nebulas Rank. It will create a trustworthy new marketing channel and define a new tokenized marketing frontier.
An Emphasis on User Protection
It’s worth noting that the ATP Smartdrop – the project’s service, has already been launched. It’s live on the Nebulas Incentive Program.
According to an official publication, the project will be placing increased emphasis on security and user privacy.
Being implemented on the blockchain, Atlas Protocol will be fully transparent for users, in contrast to the “data blackhole” setup that characterizes the current industry landscape dominated by digital giants.
Supposedly, the project will only use “public and user consented” information when it comes to marketing targeting.
What do you think of the new project backed by SBCVC and Baidu Ventures? Don’t hesitate to let us know in the comments below!
Images courtesy of Shutterstock